Jordan has been the founder, the venture-builder, the VC and is now the “hired gun” CEO of British spa brand Cowshed. After numerous ventures as a founder (including one Dragon’s Den TV appearance) he went on to cofound Startup bootcamp – supporting 1600+ startups around the world. In 2025, he stepped in as the hired-CEO at Cowshed, the spa brand of Soho House. So what has he learned along the way, and how does life as a hired-CEO differ to life as a founder-CEO? In this AMA conversation, we’ll be talking about life after founderhood, the differences he’s experiencing as a hired-CEO versus his founder-CEO days, and what that means for his own performance and wellbeing.

As always with our founder-only sessions, we’ll be keeping it real – exploring the highs, the lows and the lessons along the way. Join this session to hear the candid stories and ask your questions of Jordan.