Powerful peer group-coaching to tackle every stage of your startup journey with the support and shared intelligence of others right there with you.
Peer-powered progress
because there's no competitive-advantage in building alone.
Join us and you’ll find hundreds of founders from all over the world who coach and support each other every month in their carefully curated FounderCircles groups.
There’s no bravado or egos here, just a high-trust, authentic space for tackling every challenge with other exceptional founders at a similar growth stage. They are sharing invaluable knowledge, making faster, more informed decisions and getting a boost of confidence and resilience along the way.
Scaling you as you scale your business, surrounded and supported by other top founders
We combine a talented founder community, expert founder-coaches and our FounderCircle®
group-coaching to help you and your team thrive on the startup to scaleup journey
Tackle every challenge with your FounderCircle® group
Powerful monthly group-coaching with your dedicated group of founders to tackle whatever will push you and your business forward that month. By carefully curating groups by stage and ambition, we maximise applicable experiences, knowledge sharing and problem solving
Get ahead & avoid the pitfalls with insider knowledge
Join intimate member-only panel debates, fireside chats and FounderDinners with other inspiring founders for deep-dive conversations on the hot topics affecting you all. By swapping insights and sharing how challenges were tackled, everyone learns from each other
Fuel for your learning journey as a startup leader
Tap into the knowledge and experiences of your fellow founders and founder-coaches via private WhatsApp groups and the online FounderHub. Tap into a library of founder-videos and tools for navigating life as a founder and startup leader
Tackle those big-picture questions, practically solve the real challenge on your mind each month and never feel alone on the growth journey.
of founders agree having
peers to learn from has a
positive impact on
performance
TWICE
more resilient ²
(2) Cohort analysis comparing FounderCircle founders and non-FounderCircle founders amongst 398 entrepreneurs – Founder Resilience Report 2024
Applications open now for Autumn '26
Trust in your new founder family
With groups covering the pre-seed stage, right up to Series C and beyond (or bootstrapped equivalent) we have groups that grow with you, as you grow.
Together they form a founder family filled with ambitious tech and product entrepreneurs. Collectively:
I feel motivated and inspired by this group, and feeling like I’m not alone!
Truly astounded by the quality of the thinking in this group
“It’s easy to think ‘Am I crazy for doing this?’ then I hear other founders in the group that I respect saying similar things and realise we’re all in the same boat”
As CEOs and founders you really do get in your own head and you can find yourself in a place of stress and conflict. It really helps to talk and have that way of thinking challenged to work out the way forwards
Speaking to other founders here helps me avoid common pitfalls – saving time, energy and money on the research and helping me get a headstart on making decisions
These sessions are incredibly useful – both the coaching we get and the shared experiences from other founders
Sometimes when you in your own in your own boat, you think the waves are bigger, they’re stronger than anyone elses. Having a safe space to realise we’re all in the same boat, and we all have the same kind of stormy weather conditions, is amazing. Then you can see someone else has come through it, and learn what have they have done too.
FounderCircles give you that safe space to kick around a problem. Even when you’re still trying to actually figure out the problem, I’ve made time to come to the group, because at the end of it, I feel a lot better, and I’ve got an action plan of what I’m going to do after it. It’s absolutely time well spent.
A third perspective – especially if you’re talking to another founder or a coach – makes me more productive. When you have a problem, you always think, ‘This is the worst problem in the world, how can I solve this?’ then you realize everyone else has the same problem. They can give you advice on what they did and you can learn from it.
Next steps...
Apply now
Get your name on the list now, so that we can get the ball rolling to learn more about you and you can learn more about us.
Orientation call
Ask all your questions, share your goals, ambitions and startup journey. Then we can match you to the optimum group.
Curation
The Foundology team start curation for each cohort, matching stage, character and ambition to create effective group dynamics. Once groups are curated you have 1 week to secure your spot and set up your membership subscription to join the fellow founders in your group.
Kick off
Each FounderCircle group gets a dedicated founder-coach and monthly group-coaching sessions at the same time each month. Calendar invites go out, and your FounderCircle journey begins!
Ready for your FounderCircle?
and shared intelligence of other exceptional founders in your coaching group.
Foundology is on a mission to fuel founders to thrive on the startup to scaleup journey and FounderCircles are dedicated to fuelling the ambitious founders committed to that journey. To make group-coaching support accessible, our monthly membership is from £147 (+VAT) per month and settled by simple online subscription; where this is out of reach for those starting out, a number of subsidies are available.
Where you have a special membership discount code from a partner, be sure to include it when you apply.
If you’re looking to sign up to our free founder fuel content head over here
FounderCircles are currently for founders-only (this includes late-joining founders) and our founders range from CEOs, CTOs, CFY, CPOs, COOs and more. You’ll likely be driven, see things differently and love solving problems – just like all of our existing founders!
The founder family has grown to orient around tech and product-based startups and scaleups – i.e. business models that are scalable in nature – and new founders joining will likely be in a similar space.
We are stage-agnostic, because we curate groups of ten carefully to match stage and ambition: If you’re experienced and scaling we’ll have a group for you. Likewise, if you’re early-stage and up-and-running, it is likely we’ll have a group that suits you too – all thanks to our range of FounderCircle groups that cover the pre-seed stage, right up to Series C and beyond (or bootstrapped equivalent). This breadth of groups also means that if you’re growing quickly, you can join a later-stage group to suit your growth.
We do not demand minimum revenue, as we appreciate many ambitious startups in sectors like BioTech and AgriTech take years before that threshold starts. We are however a community of founders who are ‘in it’ day to day, meaning you’re running a startup venture or scaleup already.
Curation is part art, part science, and we take it very seriously at Foundology: The group dynamic is critical to launching a successful FounderCircle and we’ve learned over the years both the best method and mix to make it happen.
We carefully curate our Circle groups looking at stage, character and ambition, this way we find that challenges and experiences are most valuable to everyone involved. Curation also involves making sure there’s no competitive tension within the group and separating co-founders too. Circles are always Industry-agnostic, as we’ve seen time and again that there are more common challenges related to the startup lifecycle and leading a growing team, than industry specific ones. Not only that, having experiences from other founders across industries really brings the fresh perspectives that we want in group-coaching
Can I stay with my existing group? If you’ve recently been in a group with other founders, we will absolutely prioritise keeping you together.
Being part of a FounderCircle group means dedicating time to benefit from and contribute to your monthly group-coaching sessions – that way you and your fellow founders know you’ve always got this time to explore challenges and can get the most value from the experience. We know time is tight for you, so each monthly group coaching is an intensive 2 hour session. It is the same time slot each month, and it should only be by exception that you don’t attend.
You also wouldn’t want to miss out on our online monthly events and in-person FounderDinners either. These are optional – just come along to the ones that pique your interest. More info is here
We set aside 2 hours a month, at the same time every month for each FounderCircle group.
Once the sign up deadline passes, we start curating groups and match them to the optimum founder-coach. We then liaise with you as a group to select the most popular timeslot. Your Circle is always the same time each month, making it easier for scheduling and planning, and you’ll receive calendar invites from Foundology.
If the Circle slot clashes permanently with something immovable, like your board meeting, let us know and we’ll do what we can to swap times or groups for you.
Right now we have FounderCircles that span the globe, with founders HQ’d in more than 20 countries. Currently, FounderCircles are delivered in English – but watch this space for new additions in different languages.
Well, yes and no…
We’ve certainly got a pretty strong ethos in the founder family. One orientated around dropping the bravado that we usually need in the startup ecosystem, and focusing on helping each other generously – in mind and spirit. This is supported by a strict no-selling principle.
Each FounderCircle group will set their own ‘rules’ or expectations of each other when they come together. These rules will always include confidentiality.
Our FounderCircle group-coaching method also has a few skill-based rules to maximise the impact of the sessions but we’ll cover all this in the first session.
We totally understand that it’s all about the experience with FounderCircles and we want to make sure you’re loving your experience. We encourage everyone to commit to a minimum of 3 months because that way you get to experience the power of the group properly. In reality most of our groups stay together for the long term.
If you really think it’s not for you after the first session, then talk to us and we’ll either help you transition to a different group or honour a right to cancel. That said, across all of our Circles and all of our founders, that’s only every happened once, so we’re pretty sure you’ll want to stick around!
Of course, drop us an email at team@foundology.org and one of the team will get in touch to set up a quick call.